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WhatsApp reassured users about confidentiality at the messaging service as people moved to other competitors Telegram and Signal after a tweak to its terms.
Facebook executive Adam Mosseri, who heads Instagram, said in a tweet: “There was “a lot of misinformation” about an update to terms of service regarding an option to use WhatsApp to message businesses.
WhatsApp’s new terms stirred censure, as users outside Europe who do not accept the new conditions before February 8 will be suspended from the messaging app.
“The policy update does not affect the privacy of your messages with friends or family in any way,” Mosseri said.
According to the social network, the update regarding how merchants using WhatsApp to chat with customers can share data with Facebook, which could use the information for directing ads.
“We can’t see your private messages or hear your calls, and neither can Facebook,” WhatsApp said in a blog post.
“We don’t keep logs of who everyone is messaging or calling. We can’t see your shared location and neither can Facebook.”
Location data along with message contents is encrypted end-to-end, according to WhatsApp.
“We’re giving businesses the option to use secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts,” WhatsApp said in the post.
“Whether you communicate with a business by phone, email, or WhatsApp, it can see what you’re saying and may use that information for its own marketing purposes, which may include advertising on Facebook.”
